Our story

Why ETX exists.

In 2023, the UAE introduced corporate tax. Suddenly every business had to deal with VAT, corporate tax, payroll, WPS, ESR, and e-invoicing — all at once.

We looked at what was available. International tools with Arabic bolted on as an afterthought. Legacy desktop software. Or expensive ERPs built for enterprises.

None of it was made here. None of it understood the difference between a mainland LLC and a free zone qualifying person. None of it filed a VAT 201 the way the FTA actually wants.

So we built ETX.

2026
Founded
Dubai
United Arab Emirates
15
UAE sectors
100%
FTA ready
The team

Real people. Right here.

A small, focused team. Engineers, accountants, tax practitioners — building ETX every day from Dubai.

VR

Vignesh R.

Founder & CEO

Chartered Accountant. 10+ years in UAE tax & audit. Leads product and compliance.

FA

Fatima A.

Head of Tax

FTA-registered tax agent. Deep expertise in VAT, CT, and free zone regulations.

RK

Raj K.

CTO

Built the ETX platform from scratch. Security-first mindset.

SM

Sara M.

Product & Design

Makes sure ETX is something business owners actually want to use.

KR

Karthik R.

Head of Engineering

Scales the platform. Keeps uptime above 99.9%.

HN

Hessa N.

Customer Success

Arabic, English, Hindi. Response times under 10 minutes.

Our values

What we believe.

Local first

Built in the UAE. Answering to UAE businesses — not a head office in another timezone.

Compliance done right

We take FTA rules seriously. Every filing is built to the regulator's specifications.

Your data is yours

No lock-in. Export any time. Leave whenever you want.

Real support

Real humans. Fast responses. No scripts, no runaround.

Want to talk? We're listening.

Book a call, send us an email, or just start using ETX free.

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